From the Tierhoek Orchard to Your Pantry
Some products begin with a marketing idea. Tierhoek begins with an orchard. In the Noree Valley near Robertson, Bruce and Alison Gilson farm 35 hectares of apricots, plums, lemons and quinces, drying and preserving the harvest so its flavour lasts beyond the season. This is the story behind the dried fruit, reduced-sugar jams and savoury pantry ingredients on our shelves — plus a clear explanation of the label terms and the sister range, The Fruit Cellar.
Some products begin with a marketing idea. Tierhoek begins with an orchard.
In the Noree Valley near Robertson, apricots, plums, lemons and quinces ripen through the Western Cape seasons. Italian plum tomatoes grow in summer. Beyond the cultivated land, the farm rises into wild mountain country. This is the place behind the Tierhoek name — and the reason its dried fruit, jams and pantry ingredients feel like more than anonymous products on a shelf.
“We grow it, make it, pack it, love it.”
Tierhoek Organic Farm
That does not mean every ingredient in every related range is grown on the farm. It does mean the story starts with people who understand fruit from orchard to finished product — and who are unusually clear about what belongs to the certified-organic Tierhoek range and what belongs to its sister range, The Fruit Cellar.
An orchard farm shaped by the Noree Valley
Bruce and Alison Gilson moved to Spaarkloof Farm in 1998 and added the neighbouring Tierhoek farm in 2001. Together, the property covers 1 500 hectares, although only 35 hectares are in production. The rest is wild mountain.
They describe Tierhoek as an orchard farm rather than a single-crop operation. Apricots and plums extend the harvest from late spring into early autumn. A mature quince orchard preserves a fruit that has largely disappeared from many modern kitchens. The lemon orchard produces throughout the year, with its main crop in winter. Tomatoes and other vegetables follow the rhythm of the local soils and seasons.
This variety is what makes the Tierhoek pantry range interesting. A jar of lemon marmalade, a packet of dark dried apricots and a bag of dried tomato slices are different expressions of the same approach: preserve good produce so its flavour lasts beyond the fresh harvest.
What makes the Tierhoek Organic range different?
Tierhoek says its organic range uses certified-organic ingredients and sun-ripened, freshly picked produce. The producer also states that it does not add sulphur to its dried fruit, does not add sugar to dried fruit, does not rehydrate it and does not use imported fruit. Its jams are described as whole-fruit, reduced-sugar jams.
Those distinctions matter, because several familiar food terms are easy to blur.
Reading the label properly
- No added sulphur refers to the drying process. It is not the same claim as “organic”.
- No added sugar applies to the dried fruit. Fruit still contains naturally occurring sugars.
- Reduced-sugar jam still contains added sugar. It is not sugar-free.
- Certified organic applies to the Tierhoek Organic range. It should not automatically be extended to The Fruit Cellar sister range.
Tierhoek also packs its dried fruit in biodegradable, compostable starch-based bags, with biodegradable labels and recyclable glass jars used across the range.
A simple guide to the Tierhoek products at Radiant Earth
You do not need a complicated wellness routine to use these products. Think of them as practical pantry foods with a clear origin.
1. Dried fruit for snacking, breakfast and cooking
The Tierhoek dried-fruit selection includes apricots, apples, pears, plums, bananas and blueberries.
The dried apricots are the natural place to start. Without sulphur treatment, dried apricots develop a deeper colour than the bright orange versions many shoppers know. Tierhoek describes theirs as tart and well suited to stewing, curries and other savoury dishes as well as snacking.
Dried apples, pears, plums, bananas and blueberries are easy additions to lunchboxes, hiking bags, breakfast bowls or home baking. The point is not to turn fruit into a miracle food. It is simply to offer a convenient form of fruit without added sugar or sulphur.
2. Jams and marmalade that keep the fruit in view
The preserve range includes apricot jam, strawberry jam, blueberry jam and lemon marmalade.
These are reduced-sugar preserves rather than sugar-free products. That is an important and honest distinction. Use them where you would use any good fruit preserve: on toast, stirred into yoghurt or oats, spooned over pancakes, paired with cheese, or used as a glaze in baking and cooking.
The lemon marmalade has the clearest direct link to the landscape. Tierhoek’s lemon orchard sits near the top of the farm and produces fruit through the year, with its main crop in June and July.
3. Savoury ingredients for the cupboard
The range is not only sweet. Dried tomato slices and dried onion slices are useful when you want concentrated flavour without relying on fresh produce being available.
Tierhoek grows Italian plum tomatoes and recommends softening the dried slices in hot water, or adding them directly to stews. Dried onion can be added to soups, sauces and slow-cooked dishes, or rehydrated when a softer texture is wanted.
4. A distinctively South African citrus snack
Naartjie bites bring a local citrus note to the range. Eat them as they are, use them in baking, or add a slice to a cup of tea as a garnish. They are a small product, but they fit the wider Tierhoek idea well: take seasonal produce and make it useful beyond the fresh-fruit window.
Where The Fruit Cellar fits into the story
The Fruit Cellar comes from the experienced Tierhoek team, but it is a separate range with a different sourcing model.
Tierhoek created The Fruit Cellar because some fruits could not be sourced in sufficient quantities from certified-organic farms. For this range, Bruce and Alison work with local Western Cape farmers whose operations are GlobalG.A.P. and export certified. The fruit is conventionally grown, while the finished dried-fruit range is described by the producer as free from added sulphur and preservatives.
The sourcing also gives a second life to fruit that may be undersized or marked by the sun, and therefore rejected by the fresh market. This helps local farmers recover value from usable produce, and allows the Tierhoek production team to apply its drying experience to a broader selection of fruit.
The honest summary is this:
- Tierhoek Organic is the certified-organic lead range.
- The Fruit Cellar is the related conventional range, made by the same experienced team from carefully sourced Western Cape fruit.
- Both ranges emphasise drying fruit without added sulphur or preservatives, but their farming and certification claims are not interchangeable.
More than a label on a packet
Tierhoek is also a place people can visit. Its self-catering cottages sit at the foot of the Langeberg mountains, surrounded by orchards, fynbos and mountain views.
That accommodation story belongs mainly on a travel website. Here, its value is simpler: it shows that Tierhoek is a real working landscape rather than a brand invented far from its ingredients. You can see the lemon orchard from Quince Cottage, walk through the valley, and understand how the farming, production kitchen and guest experience fit together.
For the full travel story, read our companion feature: Tierhoek Organic Farm Cottages near Robertson.
Bring the farm-to-pantry story home
Tierhoek’s appeal is not that it makes food complicated. It is that it makes the origin and process easier to understand.
Choose dried fruit for lunchboxes, breakfast and baking. Keep dried tomato and onion in the cupboard for cooking. Open a jar of reduced-sugar jam or lemon marmalade when you want the fruit to remain the main flavour.
Shop the farm-to-pantry range
Browse the Tierhoek collection at Radiant Earth — delivered across South Africa. Product availability can change, so check the collection page for the current range.
Farm, sourcing and production details in this article are drawn from Tierhoek Organic Farm’s own published information. Radiant Earth curates trusted natural health and wholefood brands, structured by goal and ingredient, and delivers across South Africa.